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Website auditor free software#
Website auditor free professional#

That’s definitely not a good thing: you need to have your website settings and redirect rules set up to ensure that all four of versions resolve to a single version. That’s because from a Google crawler’s perspective, these are all different URLs: Many website owners don’t realize that it’s possible for search engines to index four different versions of your site. Step 2: Make sure Google is only indexing one version of your website

Which pages are the most popular on the website? (Check out the Behavior > Site Content reports for these insights).

Are some traffic channels growing or declining? If so, can we identify changes in our marketing behavior that could have caused those changes?.

Are there normal seasonal trends in traffic?.

It’s important to explore your website’s Google Analytics reports and understand what your current, typical traffic mix looks like. In this example, you’ll see a very slight upward trend week to week in organic search traffic, which is just fine. In Google Analytics, navigate to the Acquisition > All Traffic > Channels section, and then click on the link for “Organic Traffic” to filter out just traffic from organic search. Note that in this guide you’ll see screenshots from Google Analytics Universal Analytics tracking properties, as opposed to the new GA4 property that is currently being introduced.įirst, let’s check on your organic search traffic.

Setting up Google Analytics for Squarespace.

Getting started with Google Analytics: official guide.

If you already have Google Analytics set up, great! If not, here are some resources to help get you started: This will give us some baseline information that you can come back and review again later to check on how things have improved.

Our first step is to understand how your website is performing right now. Step 1: Get some baseline data with Google Analytics Learn more about the products and services we recommend here. And finally, steps 14–15 will get you set up to monitor your website over time and make sure you are alerted automatically of any significant changes that need your attention.ĭisclosure: some of the links below are affiliate links, meaning that at no cost to you, we will earn a commission if you click through and make a purchase.Step 13 touches on what new content you might want to create on your website.

Steps 10–12 are about improving your existing website content and on-page SEO.Steps 2–9 are focused on technical performance, clean-up, and optimization of the website as a whole.Step 1 is focused on some basic tool setup and getting some baseline data about traffic on your website and your current visibility in organic Google search results.This checklist is organized to help you be efficient, so as much as you can, try and follow the steps in order! Step 15: Set up keyword position tracking and alerts.Step 14: Set up recurring website health monitoring and alerts.Step 13: Peek at your competitors’ websites and identify content gaps.Step 12: Organize your website navigation.Step 11: Make sure your content gives users what they are looking for.Step 10: Improve on-page SEO for your most important content.Step 9: Check your website against user accessibility guidelines.Step 8: Analyze backlinks (and disavow toxic links if necessary).Step 7: Fix broken links and stop 404 errors.Step 6: Fix indexing problems using Google Search Console.Step 5: Remove low-quality and unnecessary pages from Google’s index.Step 3: Check that your website is mobile friendly.Step 2: Make sure Google is only indexing one version of your website.Step 1: Get some baseline data with Google Analytics.

Website auditor free professional#

Take the time to consider what’s important to your website (and to your business), and if you decide to work with an SEO consultant or order a professional website audit service, make sure they ask you questions about your business objectives and current pain points before they get started.

And every website (and every business) is different.

Website auditor free software#

The checklist and template presented here covers all of these topics.Ī word of warning before we get started: there are lots of tools and software platforms out there that offer a “website audit” or “website check” or “website seo audit”, and some of them are even free!Ī templatized, one-size-fits-all website audit can be helpful as a starting point, but a real website audit needs to also take into account the specific needs, functionality and structure of the website. Website audits can cover lots of areas, including your website’s technical performance, search engine optimization (SEO), user experience (UX), website content, design, and accessibility. In this guide we’re going to share our complete website audit checklist that you can use to boost your Google search rankings and get more traffic on your website.